![]() ![]() Google has already rolled out new features to help users find the information they're looking for faster with the help of videos. Looking ahead, more consumers than ever will look to videos when searching for products and services. Customers prefer to interact with videos rather than text.Your website is 53 times more likely to show on the first Google page search results when you have a video on your site.Seven out of 10 consumers have made a purchasing decision because of an ad they saw on YouTube.51% of marketing professionals say video yields the best return on investment (ROI) for their marketing dollars.54% of consumers want to see video content from a business they support.Video marketing can improve your conversion rate by 86%.More than 50% of all consumers use video to help them make a purchasing decision.Brand awareness increases by 139% after consumers watch a marketing video.Here are some other statistics that can speak to the power of video marketing: In fact, 86% of brands now use video as a marketing tool to increase leads and conversions. Video marketing platforms like YouTube and TikTok, among others, have taken the marketing world by storm. Trend #2: Include Video Marketing As Part Of Your SEO Marketing Campaign ![]() Incorporate keywords into alt tags for your images to help Google find them.Ensure your site is optimized for mobile devices , as 72.9% of online purchases are made on mobile devices.Optimize keywords in your products' listings.Ensure a fast-loading time on your business's e-commerce website.How Can You Optimize For Google Trends In 2023? It does this through various sources, including reviews, videos, product specifications, prices, and benefits.Ī shopper can also upload an image of a product to Google, and the search engine will find the product for them, even though the consumer might not know the brand or the name of the product. The AI-enhanced graph pulls real-time data from product listings across multiple merchants to deliver relevant products that meet a consumer's needs. The search engine company has always placed the user experience at the forefront of its shopping platform and has created a shopping graph for buyers. Moreover, Google is FREE, and businesses don't have to pay commission fees on product listings.īut Google also intends to facilitate a better shopping experience for online buyers. The search engine company has also expanded its offerings to make it more enticing for businesses to sell on its platform. With that in mind, Google trends in 2023 are also shifting. That's why so many businesses seek the services of an SEO company to stay relevant.Ĭonsumers have turned to online shopping to order groceries, everyday items like clothing and personal hygiene items, home goods, and more. Though online commerce was already pivoting towards growth, the pandemic accelerated the trend, leaving many businesses caught off-guard. What's more, it is forecast to surpass $1.7 trillion a year by 2027. was estimated to be just shy of $905 billion in 2022. According to Statista, retail e-commerce revenue in the U.S. We're in the middle of a digital revolution where many of our everyday activities are happening online, including shopping. 5 Top SEO Trends in 2023 Trend #1: Optimize For Online Shoppers Here are the SEO trends for 2023 that you need to know to get a head start. In today's increasingly competitive landscape, staying ahead is more important than ever to outrank your competition.
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